Auto Dealership Drives CTR and Awareness

Automotive

Company Type:

Automotive

Goal:

Drive Traffic with a CTR of .1%

Tactics Used:

Targeted Advertising: Geo-fencing, Keyword Search Retargeting, Category Contextual targeting

Challenge Outline:

An auto dealership was looking to build brand awareness among its target market, advertise a sales promotion and increase CTR. They enlisted the help of our digital marketing agency to utilize new geo-fencing technology and several other programmatic advertising tactics with the goal of achieving a CTR of .1%.

Solution:

Grenis and the advertiser developed a comprehensive strategy of geo-fencing, keyword search retargeting, category contextual targeting and mobile geo-optimization. The client identified several key locations to reach their target audience, such as competitor dealerships, and the Grenis team built geo-fences to target individuals who visited those locations. After campaign launch, Grenis and our multivariate algorithms worked to further optimize the campaign mid-flight by shifting budgets to the highest performing keywords and geo-fences, adjusting the frequency cap and blacklisting domains.

Results:

To date, Grenis has been able to deliver a .21% CTR, more than doubling the client’s initial goal. With several weeks remaining in the campaign, Grenis will continue to make in-flight optimizations to maximize performance.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
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