Auto Auction Drives Offline Conversions

Automotive

Company Type:

Automotive

Goal:

Drive Traffic with Personalized Ads

Tactics Used:

Keyword Search Targeting, Keyword Contextual Targeting, Category Contextual Targeting, Site Retargeting

Challenge Outline:

An auto auction was looking to increase clicks to their website and also drive visitors to the physical auction site. They chose Grenis as their digital marketing agency to utilize new geo-fencing with conversion zones technology and several other programmatic advertising tactics to track online-to-offline conversions and increase CTR.

Solution:

Grenis and the advertiser developed a comprehensive strategy of geo-fencing with conversion zones, keyword search retargeting, category contextual targeting and mobile geo-optimization. The client identified the location of the auto action, and Grenis built a geo-fence conversion zone to track the number of individuals who were delivered an advertisement and then visited the location. After campaign launch, Grenis and our multivariate algorithms worked to further improve the campaign mid-flight by optimizing keywords, implementing a frequency cap, adjusting recency and blacklisting domains.

Results:

Grenis was able to deliver a .16% CTR, exceeding the industry average CTR of .08-.1%. Further the campaign achieved 182 geo-fence conversions, meaning individuals who were delivered an advertisement and then physically visited the auction location.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
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