Assisted Living Company Recruits New Employees

Hospital and Healthcare

Company Type:

Hospital and Healthcare

Goal:

CTR Higher than Industry Average of 0.08%-0.1%

Tactics Used:

Programmatic Advertising: Keyword Search Targeting, Category Contextual Targeting, Site

Challenge Outline:

An assisted living company was looking to recruit healthcare staff for several regional locations. They enlisted the help of our online marketing agency to more precisely target their audience of mostly 20-35 year old female Certified Nursing Assistants who were looking to change jobs within a specific geographic area. The advertiser’s goal was to achieve a CTR higher than the industry average of .08-.1%.

Solution:

The Simpli.fi team developed a comprehensive geo—targeted strategy of search retargeting at the keyword level, category contextual targeting and site retargeting. With quick learning from the campaign launch, the Simpli.fi team was able to increase and optimize the keywords, adjust category contextualization to more precisely target customers across desktop and mobile platforms. As a fully programmatic campaign, Grenis was able to shift budget mid-flight and focus spend where it was most effective; therefore, saving money and increasing performance.

Results:

Through multiple tactics and optimizations, Grenis delivered a CTR of .11%, exceeding the industry average and the client’s goal.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
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