Case Study Details
Company Type:
Heavy Equipment
Goal:
Increase Leads and Store Visits
Tactics Used:
Targeted programmatic advertising: Geo-fencing, Keyword Search Retargeting, Keyword Contextual Targeting
Challenge Outline:
A well-known heavy equipment manufacturer with thousands of distributors globally wanted to increase their presence of new-age equipment in America.
The equipment manufacturer had previously been heavily invested in traditional print ads, trade shows and paid search marketing, but not receiving the results they wanted. They wanted to increase brand awareness while advertising strategically, generating leads and helping drive sales at the dealer level.
The Must Have’s
- Reach decision makers across various target markets
- Setup fast and optimize on the fly
- Increase Conversions
Solution:
Amplify Brand Exposure with Precision
- Target foot traffic at dealer locations; competitor locations and trade shows
- Setup complementary Keyword Search Targeting and Paid Search strategy targeted interest-based users
- Create a landing page to capture leads with an appealing offer matching the promotional material
- Setup conversion tracking for both instore visits and online metrics
The Results:
- The Equipment Manufacturer saw real results from hyper targeted brand exposure.
- Dealer foot traffic increased: 21%
- Leads captured in the first 6 weeks: 100+
What Our
Clients Are Saying
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business. We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
