Custom Furniture Store Converts Big with Grenis

Retail

Company Type:

Retail

Goal:

0.1% CTR

Tactics Used:

Targeted Programmatic Ads: Geo-Fencing, Site Retargeting, Keyword Search Targeting, Category Contextual Targeting

Challenge Outline:

A furniture store was looking to drive specific action on their website, reach more of their target audience and increase their CTR. They enlisted the help of Grenis to utilize new geo-fencing technology and several other tactics with the goal of achieving a .1% CTR.

Solution:

The advertiser identified the key locations to reach their target audience, focusing on nearby competitor stores. The Grenis team then developed a comprehensive strategy of geo-fencing to target those locations, combined with search retargeting at the keyword level, category contextual targeting and site retargeting to increase reach to the relevant audience. The Grenis team and our multivariate algorithms worked to further optimize the campaign and drive up the CTR mid-flight by adding keywords and category contextual elements, and introducing mobile-optimized creative. Due to these adjustments, the overall CTR increased significantly from the first week to the fourth and final week of the campaign.

Results:

Grenis Media was able to deliver a .21% CTR, more than doubling the client’s goal. Using conversion pixels, the advertiser was able to track the number of online user actions, defined as clicking on the Find A Retailer button or visiting the Locations/Search Results pages, and the Cost Per Action.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
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