Local Restaurant Drives Web and Foot Traffic

Restaurant

Company Type:

Restaurant

Goal:

0.1% CTR

Tactics Used:

Targeted Ads: Geo-Fencing, Site Retargeting

Challenge Outline:

A local cafe and bar was looking to promote a variety of specials and drive in-person visits. They enlisted the help of Grenis Media to utilize geo-fencing with conversion zones technology to more precisely reach their target audience and to measure and report on online-to-offline conversions.

Solution:

Grenis and the advertiser developed a strategy of geo-fencing with conversion zones and site retargeting to effectively reach their target market of nearby users with high loyalty potential. As the restaurant is located in a city center, Grenis team drew a custom-shaped geo-fence around the downtown area to reach users in close proximity and then built a conversion zone around the restaurant to measure users who were served an ad and then visited the restaurant. After launch, Grenis and our multivariate algorithms worked to optimize the campaign midflight including updating the frequency cap, adjusting dayparting to ensure timely delivery, and swapping creative to align with promotional periods.

Results:

Over the six-month campaign, Grenis was able to deliver more than 1,000 geo-fence conversions, defined as the number of individuals who entered the geo-fence, were delivered an advertisement, and then visited the advertiser’s restaurant. Additionally, the campaign achieved a high CTR of .19%.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
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