New Home Developer Drives In-Person Visits with Grenis

Real Estate

Company Type:

Real Estate

Goal:

0.1% CTR

Tactics Used:

Keyword Search Targeting, Site Retargeting, Geo-Fencing

Challenge Outline:

A home developer was looking to drive potential buyers to visit new homes. They enlisted the help of Grenis to run a mobile advertising campaign utilizing new geo-fencing with conversion zones technology and other programmatic advertising tactics. The goal was to more precisely reach their target audience and track online-to-offline conversions while achieving a .1% CTR.

Solution:

The team developed a comprehensive strategy of search retargeting, site retargeting, mobile geo-optimization, and geo-fencing with conversion zones. Grenis built geo-fences around home improvement stores with conversion zones around each of the new home developments. Additionally, the online marketing campaign utilized event targeting to reach users who attended local events close to the new development site. After launch, the Grenis team made optimizations to improve campaign performance including updating the frequency cap to ensure proper delivery.

Results:

Over the two-month campaign duration, Simpli.fi delivered 49 geo-fence conversions, measuring the number of users who entered a targeting zone and then visited a new home development. Additionally, the campaign exceeded the performance goal with a CTR of .1%.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
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