Orthopedic Institute Increases Awareness with Targeted Video

Hospital and Healthcare

Company Type:

Hospital and Healthcare

Goal:

0.1% CTR

Tactics Used:

Targeted Display Ads: Keyword Search Targeting, Category Contextual Targeting

Challenge Outline:

A children’s orthopedic institute was looking to drive awareness of their care options for sports injuries with pre-roll video creative. They enlisted the help of our online marketing agency to reach parents of children with sports-related injuries and a goal of achieving a .1% CTR.

Solution:

The Grenis team developed a strategy of search retargeting at the keyword level and category contextual targeting to reach individuals in the area searching for and reading content on the web about children’s sports injuries. After launch, Grenis and our multivariate algorithms worked to optimize the campaign. The team introduced several of Grenis’ healthcare-related optimized audiences. This significantly boosted performance with some audiences achieving CTRs higher than .65%.

Results:

Over the two-month duration of the campaign, Grenis delivered a .35% CTR, more than tripling the initial goal. Additionally, the campaign achieved a successful video completion rate of 75%.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
prevnext