Addiction Recovery Clinic Beats CTR Goals

Hospital and Healthcare

Company Type:

Hospital and Healthcare

Goal:

0.1% CTR

Tactics Used:

Geo-fencing, Keyword Search Targeting, Category Contextual Targeting, Site Retargeting

Challenge Outline:

An addiction treatment and recovery clinic was looking to increase awareness among their target audience and drive up their programmatic advertising performance. They enlisted the help of Grenis to utilize new geo-fencing technology and a variety of other programmatic advertising tactics to reach individuals in need of treatment with the goal of achieving a CTR of .1%.

Solution:

The Grenis team developed a comprehensive strategy of keyword search retargeting, category contextual targeting, mobile geo-optimization and geo-fencing. We built nearly 300 custom geo-fences around treatment and counseling centers in relevant locations around the country. With quick learning from the campaign launch, Grenis and our multivariate algorithms optimized the campaign by programmatically shifting budget to the highest performing tactics, optimizing keywords and category contextual elements, blacklisting domains and adjusting recency.

Results:

Through multiple tactics and optimizations, Grenis Media achieved a CTR of .21% more than doubling the client’s goal of a .1% CTR.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
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