Farm Equipment Supplier Grows CTR with Grenis

Heavy Equipment

Company Type:

Heavy Equipment Supplier

Goal:

0.08%-0.1%CTR

Tactics Used:

Targeted Ads: Geo-Fencing, Site Retargeting, Keyword Search Targeting, Category Contextual Targeting

Challenge Outline:

A farm equipment supplier was looking to target individuals looking to purchase agricultural and farming supplies. The advertiser enlisted the help of Grenis to utilize new geo-fencing technology and several other programmatic advertising tactics with the goal of achieving the industry average CTR of .08-1%.

Solution:

The team developed a comprehensive strategy of geo-fencing, site retargeting, search retargeting at the keyword level, category contextual targeting and mobile geo-optimization. The advertiser identified key locations to reach their target audience, focusing on other nearby farming supply stores, and the Grenis team built geo-fences around each location. After campaign launch, Grenis and our multivariate algorithms worked to further optimize the campaign mid-flight to maximize CTR. These included adding new keywords, adjusting the frequency cap and implementing dayparting.

Results:

Till date, Grenis Media has been able to deliver a .12% CTR, exceeding client’s initial goal. The recent addition of new keywords has driven greater success as the campaign experienced a .19% CTR over the past 30 days. Grenis will continue to make in-flight optimizations to maximize performance over the duration of the campaign.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
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