Fitness Gym Earns Low CPA with Geo-Fencing

Health Wellness and Fitness

Company Type:

Health Wellness and Fitness

Goal:

CPA of $50 or Less

Tactics Used:

Targeted Ads: Geo-Fencing, Keyword Search Targeting, Site Retargeting

Challenge Outline:

A fitness gym was looking to run an advertising campaign in a major metropolitan area targeting a primarily female audience and promoting unique gym features. They enlisted the help of Grenis Media to utilize new geo-fencing technology and other programmatic advertising tactics to more precisely reach their audience and achieve a low CPA.

Solution:

The Grenis team and the advertiser developed a comprehensive strategy of geo-fencing, search retargeting at the keyword level and site retargeting. The advertiser selected key sites to reach their audience, focusing on competitor gyms, and Grenis drew geo-fences around each location. With quick learning from the campaign launch, Grenis and our multivariate algorithms made mid-flight optimizations to improve performance, including blacklisting domains, implementing dayparting, adjusting pacing, and tweaking the frequency cap.

Results:

Through multiple tactics and optimizations Grenis was able to deliver a CPA of $33.08 over the eight-month campaign.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
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