Local College Promotes Emergency Medical Services Program

College

Company Type:

College – EMS Program

Goal:

Brand Awareness through Programmatic Video Ads

Tactics Used:

Keyword Search Targeting, Keyword Contextual Targeting, Category Contextual Targeting, Site Retargeting

Challenge Outline:

A local community college was looking to build awareness of their Emergency Medical Services (EMS) education program, particularly among Spanish speakers. They enlisted the help of Grenis to reach a relevant audience by utilizing both English and Spanish creative. Their goal was to achieve a high CTR and to track the number of view-through visits to their website.

Solution:

The Grenis team and the advertiser developed a strategy of search retargeting at the keyword contextual level, category contextual targeting, and site retargeting to reach users who were interested in EMS training programs. Each targeting tactic was supported by English and Spanish display and video ads. After launch, Grenis and our multivariate algorithms worked to improve campaign performance by optimizing to the highest performing keywords such as online degrees, student loans and college, as well as optimized audiences. Further, the team blacklisted poorly performing domains and adjusted the recency to ensure timely delivery of ads.

Results:

By optimizing in aggregate to the highest performing keywords in both English and Spanish, Grenis delivered a CTR of .16%. Further, the campaign experienced a 72% video completion rate and the advertiser was able to track the number of view-through visits to their website.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
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