A Modern Ad Design for Todays Architect

Hardware Manufacturer

Company Type:

Hardware Manufacturer

Goal:

Increase Brand Awareness

Tactics Used:

Targeted Ads: Keyword/Contextual Targeting, Event Targeting, Geo-fencing, CRM/Email Targeting, Site Retargeting, Site Segmentation

Challenge Outline:

A supplier of architectural hardware approached Grenis Media for a B2b advertising solution that could help make better use of email lists and target the high-end furnishings audience.

Solution:

After discussing the potential use of the clients 1st party data, email lists and product sites we proceeded to demonstrate a multifaceted approach to reaching the target audience across the USA that would best align with the current marketing strategies already in place. Using multiple tactics Grenis Media developed a program taking advantage of animated html5 advertisements to help convey a complex message to architects. CRM/Email Lists were segmented into audience groups, as were the individual pages on the client’s website to categorize and target a specific message to each audience group to encourage a higher CTR.

Results:

Through multiple tactics and optimizations, Grenis Media was able to deliver an average CTR of 0.15% across all campaigns. A total of 20 campaigns are utilized to deliver messaging to architects online. While the CTR was a big success, view-through conversion were double at 0.3% which showed even if a prospect didn’t click an advertisement they were visiting the client website within a 30 day conversion window.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
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